5 Myths About Licensing That Every CMO Should Know

Jeff does a great job debunking some of the more popular misconceptions about licensing. All you PR and advertising professionals take notice too. Licensing is another creative way to grow your client’s brand using limited resources.

https://www.linkedin.com/pulse/5-myths-licensing-every-cmo-should-know-jeff-lotman?trk=hp-feed-article-title-like

Cinnabon