NewTack Strategies is now seeking licensees for the artwork of Norman Thelwell

For Anyone Who Has Ever Loved a Pony —

NewTack Strategies is now seeking licensees for the artwork of Norman Thelwell.

Norman Thelwell, one of the most popular cartoonists to have worked in Britain in the 20th century, is well known for his humorous illustrations of ponies and horses, and all things relating to the countryside. He work is perhaps most synonymous with little girls and their fat ponies. Thelwell was also a serious landscape artist, painting in watercolor and oils. With an art library of more than 1,000 images, his timeless humor is still very recognizable today, and much beloved by the equestrian world.

The artwork invites you to laugh along with Thelwell’s invaluable advice to aspiring equestrians on how to get into the saddle and stay there. Each cartoon is illustrated with sharp clarity & zany humor. The adventures of Penelope and her comic pony Kipper are current for a new generation of young riders and enjoy nostalgic appeal for their parents.

The artwork of Norman Thelwell is now available for licensing in the Americas and Caribbean exclusively through NewTack Strategies. We are seeking licensees across a variety of categories including apparel, accessories, gifts & novelty, stationery, collectibles, veterinary, special collaborations and more. Contact

Thelwell’s art is now available in the Americas and the CaribbeanTW Banner

Early Signs of Retail Optimism

Screen Shot 2014-11-06 at 11.06.30 AMEarly signs of retail optimism for this holiday season.

Pumpkins on front stoops say Halloween, but elsewhere the talk is of Christmas. With the job market improving, oil prices falling, and consumer confidence rising, the International Council of Shopping Centers has just forecast a 4% increase in holiday spending. The National Retail Federation is at 4.1%, and both are comfortably above last year’s 3.1%.

Consumers gradually are recovering from the Great Recession…

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