NewTack Strategies is now seeking licensees for the artwork of Norman Thelwell

For Anyone Who Has Ever Loved a Pony —

NewTack Strategies is now seeking licensees for the artwork of Norman Thelwell.

Norman Thelwell, one of the most popular cartoonists to have worked in Britain in the 20th century, is well known for his humorous illustrations of ponies and horses, and all things relating to the countryside. He work is perhaps most synonymous with little girls and their fat ponies. Thelwell was also a serious landscape artist, painting in watercolor and oils. With an art library of more than 1,000 images, his timeless humor is still very recognizable today, and much beloved by the equestrian world.

The artwork invites you to laugh along with Thelwell’s invaluable advice to aspiring equestrians on how to get into the saddle and stay there. Each cartoon is illustrated with sharp clarity & zany humor. The adventures of Penelope and her comic pony Kipper are current for a new generation of young riders and enjoy nostalgic appeal for their parents.

The artwork of Norman Thelwell is now available for licensing in the Americas and Caribbean exclusively through NewTack Strategies. We are seeking licensees across a variety of categories including apparel, accessories, gifts & novelty, stationery, collectibles, veterinary, special collaborations and more. Contact

Thelwell’s art is now available in the Americas and the CaribbeanTW Banner

No Trademark for Dia del los Muertos

Dia del los Muertos Merchandise
Dia del los Muertos Merchandise

In case you missed this bit of trademark overreach, Disney attempted to register the name “Dia del los Muertos”, for merchandise rights from an upcoming Pixar movie. Trouble is, that’s the name of the traditional Mexican holiday “Day of the Dead” and trademarking a cultural holiday is a no-no. In the face of social media backlash, Disney withdrew the application. In the end, the film “The Book of Life”, a fantasy-adventure set against a Mexican “Day of the Dead” backdrop and directed by Mexican-born Jorge Gutierrez, is beating Pixar to theatres with its debut this week.


Ultimate in Brand Extension

Armani-designed condominium

An ever-increasing number of major corporations are using their corporate trademarks and brands to build marketing visibility for their core brand by licensing its use in non-core business. Nowhere is this more evident than in South Florida with this latest in luxury brand extensions.