Create an iconic graphic element for the 7,100 square foot exterior wall of an historic building in downtown West Palm Beach. The graphic would memorialize its transformation from commercial space to loft apartments, while celebrating the building's origin as the Southern Bell Telephone regional headquarters and subsequently becoming the brand identity for marketing the Alexander Lofts apartments.
Developed and publicized a Call-to-Artist/Request for Qualifications
and managed the vetting process
Worked with representatives of internationally known urban street
artist and designer Tristan Eaton whose multi-layered approach to
portraiture elevated the artwork to a tribute to Alexander Graham
Garnered the support of the Cultural Council of Palm Beach County
and the Downtown Development Authority to endorse the concept
and support the winning artist's design.
Presented for approval to Art In Public Places Committee, Historic
Preservation and City Zoning.
During the 15-day art installation, mobilized a publicity push that
yielded media coverage across all channels and kicked off the
The World of Beatrix Potter™ and Peter Rabbit: Walmart Baby Days Exclusive & 100th Anniversary
Refocus Beatrix Potter as a leading infant brand by clarifying brand direction and product differentiation with channel-specific promotions in both the upstairs and mass market.
Launched dual track promotional campaigns.
As the liaison for clients both in the United States and the United
Kingdom, orchestrated the collective efforts of sales, retail
development, finance and creative in raising the profile of Beatrix
Potter & Peter Rabbit for the 100th Anniversary, "Year of the Rabbit"
for specialty markets with new products and retail promotions.
In the mass market, key contact with Walmart's Infant Department to
introduce new, exclusive line of merchandise and ensure
components in place for a cohesive Baby Week Spring promotion,
while managing client relations with Penguin Books, the rights
holder, to ensure new graphic contents and timely approvals.
Design Center of the Carolinas Highest Design Contest
Create a sustainable competitive advantage for the Design Center, a unique commercial property in South End Charlotte, by positioning its corporate identity as a preferred destination office/event venue to build brand awareness for creative-focused business owners and drive demand for its event space.
An award-winning campaign celebrating the property's landmark
water tower and its significance not just for the property, but also for
its icon status within South End Charlotte.
A comprehensive rebranding inclusive of identity, web, print and
signage throughout the complex.
A smart annual contest, Charlotte's "Highest Design" reaching the
professional arts community to create themed art. The winning piece
is rendered as a canvas on the property's 125' water tower. The
contest creates enormous local buzz as voting takes place through
social networks. Installation of new art and removal of prior art is a
recurring feature on televised news.
Ron J.Deshaies/Treasured Events
140 West Franklin Plaza Public Art
Establish 140 West Franklin as the premier luxury mixed-use destination in the Chapel Hill, NC market. Keep homebuyers engaged through the construction process and a period of national economic uncertainty.
Linked the substantial commitment to public art, including
commissioned sculpture in the public plaza, to the branding of the
property. Promoted a unique and engaging mixed-use project that
was ultimately embraced by a community that was wary about
Kept positive engagement with the customers by building a sense of
community prior to completion through a series of special social
events and ongoing communication where the senior managers
could interact with homeowners.
Maintained the goodwill and cooperation with Chapel Hill's Parks and
Recreation Department, the managers of the Plaza, through
successful collaboration on a full schedule of community events and