CASE STUDY

Alexander Lofts Public Art Program

Assignment:

Create an iconic graphic element for the 7,100 square foot exterior wall of an historic building in downtown West Palm Beach. The graphic would memorialize its transformation from commercial space to loft apartments, while celebrating the building's origin as the Southern Bell Telephone regional headquarters and subsequently becoming the brand identity for marketing the Alexander Lofts apartments.

Results:

  • Developed and publicized a Call-to-Artist/Request for Qualifications and managed the vetting process
  • Worked with representatives of internationally known urban street artist and designer Tristan Eaton whose multi-layered approach to portraiture elevated the artwork to a tribute to Alexander Graham Bell.
  • Garnered the support of the Cultural Council of Palm Beach County and the Downtown Development Authority to endorse the concept and support the winning artist's design.
  • Presented for approval to Art In Public Places Committee, Historic Preservation and City Zoning.
  • During the 15-day art installation, mobilized a publicity push that yielded media coverage across all channels and kicked off the leasing efforts.
© Tristan Eaton
© Tristan Eaton

CASE STUDY

The World of Beatrix Potter™ and Peter Rabbit: Walmart Baby Days Exclusive & 100th Anniversary

Assignment:

Refocus Beatrix Potter as a leading infant brand by clarifying brand direction and product differentiation with channel-specific promotions in both the upstairs and mass market.

Results:

  • Launched dual track promotional campaigns.
  • As the liaison for clients both in the United States and the United Kingdom, orchestrated the collective efforts of sales, retail development, finance and creative in raising the profile of Beatrix Potter & Peter Rabbit for the 100th Anniversary, "Year of the Rabbit" for specialty markets with new products and retail promotions.
  • In the mass market, key contact with Walmart's Infant Department to introduce new, exclusive line of merchandise and ensure components in place for a cohesive Baby Week Spring promotion, while managing client relations with Penguin Books, the rights holder, to ensure new graphic contents and timely approvals.

© Frederick Warne & Co.

CASE STUDY

Design Center of the Carolinas Highest Design Contest

Assignment:

Create a sustainable competitive advantage for the Design Center, a unique commercial property in South End Charlotte, by positioning its corporate identity as a preferred destination office/event venue to build brand awareness for creative-focused business owners and drive demand for its event space.

Results:

  • An award-winning campaign celebrating the property's landmark water tower and its significance not just for the property, but also for its icon status within South End Charlotte.
  • A comprehensive rebranding inclusive of identity, web, print and signage throughout the complex.
  • A smart annual contest, Charlotte's "Highest Design" reaching the professional arts community to create themed art. The winning piece is rendered as a canvas on the property's 125' water tower. The contest creates enormous local buzz as voting takes place through social networks. Installation of new art and removal of prior art is a recurring feature on televised news.

Ron J.Deshaies/Treasured Events

CASE STUDY

140 West Franklin Plaza Public Art

Assignment:

Establish 140 West Franklin as the premier luxury mixed-use destination in the Chapel Hill, NC market. Keep homebuyers engaged through the construction process and a period of national economic uncertainty.

Results:

  • Linked the substantial commitment to public art, including commissioned sculpture in the public plaza, to the branding of the property. Promoted a unique and engaging mixed-use project that was ultimately embraced by a community that was wary about change.
  • Kept positive engagement with the customers by building a sense of community prior to completion through a series of special social events and ongoing communication where the senior managers could interact with homeowners.
  • Maintained the goodwill and cooperation with Chapel Hill's Parks and Recreation Department, the managers of the Plaza, through successful collaboration on a full schedule of community events and activities.

© Chapel Hill Parks and Recreation